Popupshop is a Danish kids label, for timeless and modern basicware, 100% organic and of perfect quality! With a specialty in monochrome, it is regarded as a top brand for simple yet innovative lines, soft and sustainable organic fabrics, necessary basics for every kid’s wardrobe.

The pallet includes neutral colours like grey, black and off-white and very genuine prints. POPUPSHOP is about clothes you'll inevitably go back to over and over again, because they are always in-style, easy to wear, comfortable, go with everything and will last for years.