About Us

Here is our little story….


Just Kidding is the evolution of a personal dream that came true a few years ago, with the launch of the 08 Dress Code kids fashion boutique.

As a new parent, I had to search around for nice things for my baby, but nothing could meet my expectations and options were limited and hard to find. Then, i decided to live out the dream and express my passion for beautiful finds in a modern kids fashion boutique with great success!

Now just 6 years later, we move forward to broaden our spectrum with the same principles that made us who we are today and gained your trust and loyalty. Listening to the modern family needs, the original dream evolved and led into new worlds and new ideas. We got bigger, as bigger become our passion for finding the finest things not just for children's clothes.

Then … Just Kidding Shop was born!

Just Kidding is a new kind of children's and lifestyle concept store, selling design-led items that both kids and adults love. We stock a curated collection of children's clothing, toys, accessories and decor, as well as beautiful items for the modern family.

With a focus on high quality, modern design, JUST KIDDING features talented boutique designers and internationally adored brands, most of which we have the joy and pride to introduce for the very first time in Greece. 

 We have invested a lot of time searching for creative and unique items; products made with care by passionate designers, very often in small quantities and sometimes by hand; environmental friendly and ethical production; collections where natural, organic materials are combined with great design, and impeccable cuts. 

 Our moto is quality over quantity.

This concept store offers a great range of decorative items, furniture and toys that are both selective and creative.

 Every little piece that we choose for JUST KIDDING SHOP has a story to tell. We are delighted to be able to share all these beautiful pieces we love with you, hoping you will love them too and proudly wear them to your children or put them in your home! 

Just Kidding Shop is all about the fun, the experience, the unique, the joy in beautiful items ...

is simply the road to the …Kid Side of Life!


Let Us Inspire You!

With Love and Respect,

Maria xxx